Modern ABC 香氛沐浴露
BRAND:Modern ABC 沐浴露
PROJECT MANAGER: Kevin
DESIGNER:AGANG
3D EFFECT:Mega
YEAR:2023
We have created the Slogan for Modern ABC: "Always Be Charming", meaning "Live freely and be more charming". Charming is the spiritual core of Modern ABC, aiming to encourage women to always maintain their confidence and charm at different stages. Modern ABC expresses charm in a natural way. By carefully selecting natural raw materials, it creates natural and comfortable products, allowing you to enjoy life in a natural way. "Comfortable but not monotonous, sexy but not artificial, self-pleasing without burden" is the definition we give to the product. When you are running around for trivialities and distracted by busyness, don't forget "Always Be Charming". You are the protagonist of life, and self-pleasing is more important.
This project follows the logic of a bestseller, replacing traditional packaging materials with acrylic ones. Some components are designed with molds, allowing the inner liner to be replaced, which greatly enhances the texture and practicality of the product.
我們為Modern ABC創造了Slogan:Always Be Charming“自在活更迷人”,迷人是Modern ABC的精神內核,意在鼓勵女性在不同階段,始終保持自信魅力。Modern ABC用自然的方式表達魅力,通過甄選天然原材料,制成自然舒適的產品,讓你用自然的方式享受生活。“舒適不單調、性感不做作、悅己無負擔”是我們給產品的定義,當你為瑣碎奔波、被忙碌分神時,不要忘記 “Always Be Charming”,你才是生活的主角,悅己更重要。
本次項目遵循爆款邏輯,將傳統包材替換成了亞克力材質,部分部件開模設計,讓內膽可以替換,大大增加產品的質感與實用性。












