御肌道 潤養鹿茸爽膚水
BRAND：御肌道 YUJIDAO
PROJECT MANAGER：Kevin
DESIGNER：燕子
3D EFFECT：Mega
YEAR：2023.10
The parent company of Yujidao is located in Suzhou, Jiangsu Province. It is a national high-tech enterprise that uses deer bodies as the base material for the research and development and production of traditional Chinese medicine and biological preparations. Currently, the company is at the advanced level in China in the field of deer body research. At present, it has a thousand-head sika deer farm in Changchun, Jilin Province, and a second thousand-head deer farm is under construction. Meanwhile, the company currently also has a distillery for blending. We position this brand as an Oriental ingredient suitable for the skin of Chinese people. "Oriental Skin Control, the Way of Nature" is the brand's Slogan. The main ingredient of the product is antler extract.
This project has designed an auxiliary graphic logo for Yujidao, which is derived from the ancient Eastern makeup "Hua Dan". The packaging materials and shapes are expressed by using the same process effect of ancient lacquer. Different visual styles are selected according to the two sales channels.
御肌道母公司坐落于江蘇蘇州，是一家以鹿體為基材，研發與生產中藥、生物制劑的國家高新企業，公司在鹿體研究領域目前處在國內先進水平，目前在吉林長春設有一座千頭梅花鹿養殖場，且第二座千頭鹿場正在建設中。同時，公司目前也擁有一家配制酒廠。我們給予該品牌定位于適合國人肌膚的東方成分，“東方御肌，自然之道”是該品牌Slogan，產品主要成分為鹿角提取物。
本次項目為御肌道設計了輔助圖形標志，來源于古代東方的妝容“花鈿”重新設計而來，包材器型運用了古法大漆同種工藝效果來進行表達，根據兩種銷售渠道選擇了不同的視覺風格。
