紀美希 瓷肌煥顏組合
BRAND：JIMEIXI 紀美希
PROJECT MANAGER：Kevin
DESIGNER：S、明洋、CHENG
3D EFFECT：Mega
YEAR：2024.07
Jimeixi is a full-ecosystem light innovation empowerment platform for China's beauty industry. It uses the private domain as a channel and holds large-scale conferences and press conferences from time to time. It integrates the research and development, production, sales and training of health and beauty industry products, and is committed to becoming the most influential light innovation growth platform in China.
The main focus of this design is to establish the brand's visual vi system, which includes the logo, fonts, and auxiliary graphics, making it simple, convenient, and easily recognizable for the brand to use. It is suitable for the visual presentation of Jimeixi in various occasions. Additionally, we will change the packaging materials of some products to make consumers feel that they get more value for their money.
The English letter of Jimeixi is JMX. It adopted the M letter, which has better expressiveness in the logo. The M letter was specially crossed and rotated 180 degrees to obtain the current logo pattern. The "8" shaped part in the middle represents the DNA gene chain, which is in line with Jimeixi's research and development concept that the smaller the molecule, the better the therapeutic effect.
紀美希是中國美業全生態輕創賦能平臺，以私域為渠道，不定期舉辦大型會議和發布會，集大健康及大美業產品研發、生產、銷售、培訓為一體，致力于成為中國最具影響力的輕創成長平臺。
本次設計重點我們主要以建立品牌視覺vi體系為主，包含logo、字體、輔助圖形，使品牌方使用起來簡單方便易識別，適應于紀美希在多種場合下的視覺展現，并且更換部分產品的包材，讓消費者感覺更加物有所值。
紀美希英文字母為JMX，采用了在logo中表現力好一些的M，把M字母進行特殊交叉處理并且旋轉180度得到現在這個LOGO圖案，中間的“8”字形部分代表了DNA基因鏈，符合紀美希分子越小療效約好的研發理念。
