細貓 眼線膠筆
BRAND:細貓
PROJECT MANAGER:卡殼 、 Kevin
DESIGNER:燕子、AGANG
3D EFFECT:Mega
YEAR:2022.11
Ximao is a beauty brand specializing in eye makeup, mainly targeting young female consumers. Its product line includes eyebrow pencils, eyeliner gel pens, and eye concealer, etc.
The visual design of this project mainly focuses on "cats", creating a highly recognizable pixel cat graphic that can be used as an auxiliary graphic. By continuing with the LOGO and making slight adjustments, it can be integrated into the packaging. The natural stacking form combined with the colorful cat head will deepen the impression on consumers. The packaging material form has also been changed from a regular toothpaste box to a tear-off box to enhance the product's fun.
細貓是專注眼部妝容的美妝品牌,主要面向年輕的女性消費群體,產品線有水眉筆、眼線膠筆、眼部遮瑕等。
本次項目視覺主要圍繞“貓”,做出一個識別性強的像素貓貓圖形,可以當做輔助圖形來使用,延續LOGO及稍加變動即可融合到包裝上,自然堆疊形式加彩色的貓貓頭讓消費者加深印象,包材形式也以普通的牙膏盒更換為撕拉盒,提升產品趣味性。




















