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KANGJIYA 纖連蛋白修護套裝



BRAND:KANGJIYA 康肌雅
PROJECT MANAGER: Kevin、Gary Lau
DESIGNER:CHENG
3D EFFECT:君楓
YEAR:2022.05

Kangjiya's parent company is located in Shanghai. It is a cosmetics brand centered on fitin (FN). The company holds multiple national invention patents for FN. With its independently developed FN patent technology as the core and the globally exclusive production and operation of FN regeneration and repair products as the entry point, it uses fitin biological technology to remove the signs of aging on the skin.

The font of this project adopts artistic deformed characters, which is more scientific in visual style. The LOGO is made in the form of using some radicals as the base elements, and green is chosen as the brand color to make Kangjiya more recognizable among brands with the same positioning.

康肌雅母公司坐落于上海,是一個以纖連蛋白(FN)為核心的化妝品品牌,公司擁有多項FN國家發明專利,以自主知識產權的FN專利技術為核心,以全球獨家生產經營的FN再生修復產品為切入點,通過纖連蛋白生物學技術,祛除皮膚歲月痕跡。


本次項目字體采用藝術變形字,視覺風格上更具有科研性,以部分部首為元素墊底的形式來制作LOGO,選擇綠色為品牌色,讓康肌雅在同定位品牌中更具有識別性。