NIANDAI 舒緩瑩潤(rùn)護(hù)膚套裝
BRAND：NIANDAI 年黛
PROJECT MANAGER：Kevin
DESIGNER：丹丹
3D EFFECT：君楓
YEAR：2021.08
NIANDAI Niandai is a skincare brand under the Shanghai Baonian Stem Cell Research and Development Center. The main target audience of Niandai is the financially free population, and it is a high-end and luxurious medical aesthetic makeup brand. The top expert team in the field of cell science from the Chinese Academy of Sciences, in collaboration with several top-tier hospitals in Shanghai for clinical research and development, has proposed the "Cell Force", which uses cutting-edge cell biology technology to eliminate the signs of aging on the skin.
This project adopts a blue gradient to reflect the brand's scientific research attributes. It uses cell fusion to design an auxiliary graphic for Nian Dai, which serves as the LOGO and is extended to the layout for practical application.
NIANDAI年黛是上海葆年干細(xì)胞研發(fā)中心旗下護(hù)膚品品牌，年黛的主要人群定位于財(cái)富自由人群，是一個(gè)高端奢華的醫(yī)美化妝品牌。由中國(guó)科學(xué)院細(xì)胞領(lǐng)域的頂級(jí)專(zhuān)家團(tuán)隊(duì)與數(shù)家上海三甲醫(yī)院共同臨床研發(fā)合作，提出了細(xì)胞原力，通過(guò)尖端細(xì)胞生物學(xué)技術(shù)，祛除皮膚歲月痕跡。
本次項(xiàng)目選用藍(lán)色漸變，體現(xiàn)品牌的科研屬性，利用細(xì)胞融合為年黛設(shè)計(jì)了一個(gè)輔助圖形，用作LOGO標(biāo)志，延伸到版面來(lái)實(shí)際應(yīng)用。
