TAFULAN 視黃醇原液
BRAND：TAFULAN 塔芙蘭
PROJECT MANAGER：Kevin
DESIGNER：丹丹
3D EFFECT：君楓
YEAR：2021
TAFULAN, a skincare brand developed by Dr. Ye Linlin in collaboration with the Boston Cosmetic Research Institute, is designed to suit the skin of Chinese people. Dr. Ye Linlin holds a Ph.D. in Chemical Engineering from the Massachusetts Institute of Technology, is a research and development engineer at Unilever's Shanghai R&D Center, and is a graduate supervisor at the Department of Biochemistry and Chemical Engineering of Zhejiang University. TAFULAN advocates a simplified formula and adheres to the minimalist skincare concept. It scientifically combines different types of ingredients to improve various skin problems, constantly exploring more possibilities in ingredient formulas, creating a balanced skin ecosystem, and returning scientific skincare to its essence.
For this project, the font uses English serif typeface to enhance the brand's temperament. Two circular rings are used as elements to create auxiliary graphics, which can also be adopted in packaging design. The mold design for the bottle part makes it more convenient and comfortable for consumers throughout the usage process.
TAFULAN 塔芙蘭是由葉琳琳博士聯合波士頓化妝品研究所傾力研發適合國人肌膚的護膚品牌，葉琳琳是麻省理工學院化工系博士、聯合利華上海研發中心研發工程師、浙江大學生物化工系研究生導師。TAFULAN 塔芙蘭主張精簡配?，堅持極簡護膚理念，用不同類型的成分進行科學配比，以改善不同類型的肌膚問題，堅持探索成分配?的更多可能性，打造?膚平衡?態，讓科學護膚回歸本質。
本次項目字體上使用英文襯線體來提高品牌氣質，以兩個圓環為元素創立了輔助圖形，在包裝設計中也可以加以沿用，瓶器部分開模設計，讓消費者在整個使用過程中更方便舒適。
