Modern ABC 口紅內褲
BRAND：Modern ABC
PROJECT MANAGER：Kevin
DESIGNER：S
3D EFFECT：Mega
YEAR：2023.12
We have created the Slogan for Modern ABC: "Always Be Charming", meaning "Live freely and be more charming". Charming is the spiritual core of Modern ABC, aiming to encourage women to always maintain their confidence and charm at different stages. Modern ABC expresses charm in a natural way. By carefully selecting natural raw materials, it creates natural and comfortable products, allowing you to enjoy life in a natural way. "Comfortable but not monotonous, sexy but not artificial, self-pleasing without burden" is the definition we give to the product. When you are running around for trivialities and distracted by busyness, don't forget "Always Be Charming". You are the protagonist of life, and self-pleasing is more important.
This project chose a touch of red as the visual hammer. The packaging material was boldly innovated, using the packaging form of lipstick to hold the underwear, highlighting the thinness and seamless appearance of the product. The differentiated packaging made consumers remember this product instantly.
我們為Modern ABC創造了Slogan：Always Be Charming“自在活更迷人”，迷人是Modern ABC的精神內核，意在鼓勵女性在不同階段，始終保持自信魅力。Modern ABC用自然的方式表達魅力，通過甄選天然原材料，制成自然舒適的產品，讓你用自然的方式享受生活?！笆孢m不單調、性感不做作、悅己無負擔”是我們給產品的定義，當你為瑣碎奔波、被忙碌分神時，不要忘記 “Always Be Charming”，你才是生活的主角，悅己更重要。
本次項目選用了一摸紅色作為視覺錘，包材大膽創新，用口紅的包裝形式來裝內褲，表現產品的薄和無痕，差異化包裝讓消費者瞬間記住這款產品。
