HiSaily 南法假日波西米亞風服飾
BRAND：HiSaily 海莎莉
PROJECT MANAGER：Kevin
DESIGNER：S
3D EFFECT：Mega
YEAR：2024.04
HiSaily is a modern and fashionable vacation clothing brand from France, positioned as a mid-to-high-end brand. Its product line includes: vacation casual wear, sun-protective clothing, swimsuits, and various vacation accessories. The inspiration of HiSaily's clothing designers comes from the romance and elegance of France. They incorporate French art, culture and natural landscapes into the design and formulas of their products, providing users with a unique and exquisite wearing experience. The brand is renowned for its pursuit of high-quality materials and outstanding craftsmanship. The design concept integrates multiple elements such as Bohemia, elegance, sweetness, avant-garde and sexiness, presenting to the greatest extent the spirit of women's confidence, bravery, wisdom, romance, pursuit of freedom and positive progress. The design style is modern and diverse, integrating various elements. It is reflected in the ingenious details， hollowed-out lace, prints, beaded inlays, silk embroidery, and color dyeing. It is also demonstrated in the designs and cuts that challenge tradition, making it suitable for all kinds of occasions.
For this project, a more classic and retro serif font was adopted in the font design to modify each corner of the letters and highlight the irregularity of each individual letter, corresponding to the design concept of the brand's products.
HiSaily 是法國的現代時尚度假服飾品牌，定位于中高檔品牌，品牌產品線包含：度假休閑服飾、防曬衣、泳衣、以及各類度假配飾。HiSaily 服裝設計師的靈感源自法國的浪漫與優雅，以法國的藝術、文化和自然景觀為靈感，將其融入產品的設計和配方中，為用戶帶來獨特而精致的著裝體驗，品牌以對高品質材料和卓越工藝的追求而著稱。設計理念融合了波西米亞、優雅、甜美、前衛及性感等多重元素，最大程度地表現出女人的自信、勇敢、智慧、浪漫、追求自由積極向上的精神。設計風格現代多樣，融合了不同元素，它體現在巧思妙構的細節中，鏤空蕾絲，印花，珠嵌，絲繡，色染，也表現在挑戰傳統的設計和剪裁中，適合各種場合。
本次項目字體設計上采用了更加經典復古的襯線體，修飾字母的各個邊角，突出各別字母的不規則性，對應品牌產品的設計理念。
