娃哈哈 童裝
BRAND：娃哈哈
PROJECT MANAGER：Kevin
DESIGNER：小萬、AGANG
YEAR：2021.10
Wahaha was founded by Zong Qinghou in 1987, with its headquarters located in Hangzhou, Zhejiang Province. It is a national brand representing Hangzhou, and its business scope includes the production and sale of Wahaha series products.
This project focuses on the children's clothing business segment of Wahaha, addressing the issue of brand extension. The logo and vi cannot well adapt to the current usage scenarios of children's clothing and cannot achieve large-scale flat laying or decorative effects. Therefore, we have created a new children's clothing logo and auxiliary graphics for Wahaha. In terms of ip, it continues to use the chubby boy from Wahaha's advertisements, optimizes and keeps the facial Angle unchanged, changes the elements of the lower body clothing, adds more usage scenarios, and retains the brand value accumulated by Wahaha over the years.
娃哈哈1987年由宗慶后創(chuàng)辦，總部位于浙江省杭州市，是代表杭州的民族品牌，經營范圍包括娃哈哈系列產品的生產、銷售。
本次項目做的是娃哈哈童裝業(yè)務板塊，解決了娃哈哈品牌的延伸問題，logo與vi并不能很好的適應當下童裝的使用場景，無法做到大面積平鋪或者裝飾作用，所以我們?yōu)橥薰?chuàng)立了新的童裝logo與輔助圖形。ip方面繼續(xù)沿用了娃哈哈廣告里的胖男孩，優(yōu)化并保持臉部角度不變，改變下半身服裝元素，增添了更多的使用場景，保留了娃哈哈多年積攢下的品牌價值。
