維他奶 鉆石PR禮盒
BRAND：維他奶 Vitasoy
PROJECT MANAGER：Kevin
DESIGNER：丹丹
3D EFFECT：丹丹
YEAR：2020
This press conference, marking the debut of Vitasoy Tetra Pak's diamond packaging, designed a PR gift box with the theme of "Diamonds Shine Anew".
The gift box of this project adopts diamond-cut design elements. The surface is made of silver card paper UV reverse and combined with refractive patterns, which makes the gift box present different refractive effects from different angles. The multi-layered paintings on the top of the gift box are designed as photo frames and can be reused as desk decorations, enhancing the brand's retention rate and the secondary utilization rate of the gift box.
這次發(fā)布會(huì)作為維他奶利樂鉆石包裝首秀，以“鉆耀新生”為主題設(shè)計(jì)發(fā)布會(huì)PR禮盒。
本次項(xiàng)目禮盒采用鉆石切面設(shè)計(jì)元素，表面采用銀卡紙UV逆向配以折光紋，使禮盒從不同角度，呈現(xiàn)不同折光效果。禮盒頂部的多層畫采用相框設(shè)計(jì)，可二次利用，作為辦公桌擺設(shè)，增加品牌的留存度和禮盒的二次利用度。
