愛哆哆 龍鳳呈祥喜餅禮盒
BRAND：愛哆哆
PROJECT MANAGER：Kevin
DESIGNER：嘉興、燕子、珈百
3D EFFECT：君楓
YEAR：2021
Aiduoduo Wedding Cake was founded in Shanghai in 2008. This brand is dedicated to the independent design and sales of wedding, birth, success list, housemoving, birthday celebrations and other happy events. It also pays special attention to the inheritance and promotion of traditional Chinese wedding cake culture in the new era background. It has always led the development of the entire industry in terms of product concepts and appearance design, and is committed to the revival and re-prosperity of traditional Chinese wedding cake culture. Ai Duoduo has always played the role of the core force. Aiduoduo is currently the top-selling brand in the wedding cake industry across all online platforms. It has multiple stores on Tmall, Taobao, and offline, offering a wide range of wedding cake gift boxes for various scenarios such as birthday celebrations, wedding ceremonies, and housewarming ceremonies.
This project is the most expensive series among all the products of Aiduoduo. We hope to design a wedding cake gift box for a luxurious Chinese wedding. Therefore, we conducted research on ancient wedding equipment. The structure of the gift box was designed based on the concept of the ancient "dowry", and line illustrations of dragons and phoenixes were added to highlight the theme of "dragons and phoenixes bringing good fortune".
愛哆哆喜餅2008年創立于上海，該品牌致力于結婚、誕生、金榜、喬遷、祝壽等喜事回禮的自主設計和銷售，還特別注重中國傳統喜餅文化在新的時代背景下的傳承和發揚，始終在產品理念和外觀設計上引領整個行業的發展，對中國傳統喜餅文化的復興和再繁榮，愛哆哆一直扮演著核心力量。愛哆哆是目前喜餅行業全網銷售第一的品牌，在天貓、淘寶、線下均具有多家門店，具有誕生禮、結婚禮、喬遷禮等多種使用場景的喜餅禮盒。
本次項目是愛哆哆所有產品中售價最貴的系列，希望能夠設計出華貴中式婚禮的喜餅禮盒，所以我們調研了古代婚禮用具，禮盒結構選擇了古代“妝奩”概念來進行著手設計，加入龍鳳的線條插畫，突出主題“龍鳳呈祥”。
