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IPEV Moisturizing Soft is a mid-to-high-end personal care brand under Modern ABC that focuses on caring for an exquisite life. Its products include laundry detergent, handmade underwear soap, hand sanitizer, shampoo, etc.

The design goal of this project is to create a strong brand name. When there are numerous SKUs, gold-embossing auxiliary graphics are used for overall identification. Different SKUs are expressed in different colors. The products under the entire brand are visually stable but distinct from each other.

This design won the Red Dot Award in Germany.

IPEV潤膚柔是Modern ABC旗下專注呵護精致生活的中高端洗護品牌，產品有洗衣液、手工內衣皂、洗手液、洗發水等。

本次項目的設計目標為強品牌名，sku眾多的情況下使用燙金輔助圖形來做整體識別，不同sku用不同顏色來表達，整個品牌旗下產品視覺穩定，但各不相同。

此設計榮獲德國紅點獎。