有時光 便攜純棉內褲
BRAND：YOUNGTIME 有時光
PROJECT MANAGER：Kevin、Gary Lau
DESIGNER：CHENG
3D EFFECT：君楓
YEAR：2022
YOUNGTIME, founded in 2010, is a brand dedicated to providing travelers with portable, hygienic, comfortable and healthy lifestyles. Since 2018, YoungTime has become the sales champion of multiple product categories in the travel section of the Taobao platform and is the leader in the portable travel hygiene products industry.
This project mainly upgrades the product packaging. We have continued to use the auxiliary graphics and color schemes from the VI system and fully applied them to the packaging layout to visually distinguish it from other products of the same category, making it more recognizable and trustworthy. We have also added some background texture effects to the packaging materials to enhance the sense of quality.
有時光YOUNGTIME，創立于2010年，是一個專注于為旅行人士提供便攜、衛生、舒適、健康的生活方式品牌，自2018年以來，有時光成為淘系平臺旅行板塊多個品類產品的銷量冠軍，是便攜旅行衛生用品行業的領導者。
本次項目主要對產品包裝進行升級，我們沿用了VI體系中的輔助圖形等元素和配色，充分使用到包裝版面中，與其他同品類產品視覺區分開來，更具有統一識別性和信任感，包材上也增添些底紋工藝效果，提升品質感。
