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YIKA is a brand under Gutewei that specializes in car wipers. The brand is positioned as the most durable auto parts and consumables, providing consumers with a wonderful travel experience. The brand mission of Yika is that technology makes car maintenance more worry-free, and the brand slogan is "Durability comes from technology."

For this project, to enhance the recognition of Yika on the e-commerce platform, the red and blue contrasting colors were selected. The identification mark was created based on the diagonal cut of the "A" in the LOGO. The red and blue diagonal cut always appears wherever the brand is exposed, achieving the brand's uniformity and memorability.

YIKA逸卡是固特威旗下專注于汽車雨刷器的品牌，品牌定位于最耐用的汽配耗材，給予消費者美好的出行體驗，逸卡的品牌使命是科技讓養車更省心，品牌廣告語是耐用源自科技。

本次項目為提高逸卡在電商端的識別度，選用紅藍對比色，根據LOGO里面的“A”斜切來制作識別標志，任何有品牌露出的地方總是出現紅藍斜切，完成品牌的統一性與記憶度。