冰耀 納米陶瓷鍍晶
BRAND:固特威 冰耀
PROJECT MANAGER:Kevin、Gary Lau
DESIGNER:CHENG
3D EFFECT:吳君楓
YEAR:2022.03
Bingyao is a brand under Gutewei that specializes in car paint coating. Its product function is to coat car paint and provide consumers with a pleasant travel experience. This category emerged in the market in July 2020 and has grown to a market size of 150 million on the Taobao platform within a year.
The font design of this project is powerful and fast, creating a crystal hexagonal auxiliary graphic for the layout. The blue and silver contrast colors are used to strengthen the visual center.
冰耀是固特威旗下專注于車漆鍍膜的品牌,產品功能為給車漆鍍膜,給予消費者美好的出行體驗,該品類于2020年7月在市場興起,一年時間已經在淘系平臺發展到1.5億市場規模。
本次項目字體設計上速度有力量,為版面創立一個水晶六邊形的輔助圖形,藍銀差色來強化視覺中心。









