華光 便攜式電熨斗
BRAND：hg華光
PROJECT MANAGER：Kevin、 Lin
DESIGNER：S、CHENG
3D EFFECT：Mega
YEAR：2024.10
Huaguang Electric has been committed to exploring the infinite possibilities of STEAM life for 39 years, focusing on the field of steam home appliances, self-developed steam "steam" system, now due to business strategy adjustment, ready to go to the C-end market, we are responsible for the upgrade of the brand vi+ packaging.
The English font of this design project uses a younger and more lively lowercase "hg", and the Chinese font uses black font, which is convenient for the brand to be exposed on the online social platform. We choose the concept of steam as the auxiliary graphics of the brand, and choose the classic color combination of red and deep coffee in the brand color, so that the overall vision is more professional, younger, quality and international.
華光電器39年來致力于探尋蒸汽生活的無限可能，專注在蒸汽家電領域，自研蒸汽“STEAM”體系，現由于業務戰略調整，準備走向C端市場，我們負責本次品牌vi+包裝的升級。
本次設計項目英文字體采用更年輕更活潑些的小寫“hg”，中文字體采用黑體，便于品牌在線上等社交平臺的露出，我們選取了蒸汽的概念作為品牌的輔助圖形，品牌色上選擇了紅色與深咖相結合的經典配色，整體視覺更專業化、年輕化、品質化、國際化。
