九洲福 磁療艾灸貼
BRAND：九洲福
PROJECT MANAGER： Kevin、Lin
DESIGNER：CHENG
3D EFFECT：7%
YEAR：2025.3
Jiuzhoufu was formerly a leading company in the private domain health category, located in Xiaoshan, Hangzhou. It has numerous brands covering a wide range of products for the middle-aged consumer group. At present, due to business strategy adjustments, it has entered the video account sector.
The brand color chosen for this project is orange, which gives a warm feeling like the sun, aiming to indicate that this moxibustion patch product brings consumers a warm sensation. The design of the auxiliary graphics takes the character "九" in the brand name as the visual carrier, integrating the form of the immortal herb (mugwort) to convey the traditional Chinese medicine philosophy of harmony and unity, symbolizing the brand concept that moxibustion patches regulate the body and mind through the natural energy cycle. The structure of the character "九" uses smooth curves to interpret "九", maintaining the recognizability of the Chinese character while forming a closed loop, symbolizing an endless cycle and universal benefits across the nine continents. The design of the top Crown fairy grass (mugwort) symbolizes the harmony of heaven, earth and man, corresponding to the holistic view of traditional Chinese medicine. The minimalist flame line implies the warming and unblocking characteristics of moxibustion, imitating the left-growing posture of mugwort to enhance its natural herbal attributes.
九洲福前身是做私域大健康類目的頭部公司，坐落在杭州蕭山，旗下眾多品牌涵蓋中年消費群體的多種產品，現階段由于業務戰略調整，進軍視頻號板塊。
本次項目品牌色選擇與太陽一樣具有溫熱感的橘色，意在表明該艾灸貼產品帶給消費者溫熱的感覺。輔助圖形的設計上以品牌名中的“九”字為視覺載體，融入仙草（艾草）形態，傳遞九九歸一的中醫養生哲學，象征艾灸貼通過自然能量循環調理身心的品牌理念。“九”字結構采用流暢曲線演繹“九”，保留漢字識別度，又形成閉合環狀，暗喻循環不息、九洲普惠。頂冠仙草（艾草）形態設計上象征天地人三才和諧，對應中醫整體觀，極簡火苗線條暗喻艾灸溫通特性，模仿艾草向左生長姿態，強化天然草本屬性。
