PineCoo COLORED PENCILS
BRAND：PineCoo 小松樹
PROJECT MANAGER： Kevin、Lin
DESIGNER：CHENG
3D EFFECT：7%
YEAR：2025.9
PineCoo, a private enterprise in Yiwu specializing in the manufacturing and sale of pencils, was established in 2001. Its sales market covers the entire world and it is the president unit of the Yiwu Stationery Products Industry Association.
To better adapt to market demands, the Chinese and English fonts have been redesigned. The expression form of the English font is more inclined towards fun and childlike innocence. After our research, we found that the toy industry often uses this approach, using strong colors and large color blocks on a colorful and complex picture to emphasize the brand identity of the product. However, the PineCoo brand has been troubled by this problem The large number of SKUs and the diverse forms of their logos make it impossible to unify them. This design approach in the toy industry has ingeniously solved this problem, and at the same time, it has provided more interesting expression elements in exhibitions, materials, posters, and even social media.
小松樹PineCoo是義烏一家專注于鉛筆制造與銷售的民營企業(yè)，始于2001年，銷售市場覆蓋全球，是義烏文具用品行業(yè)協(xié)會會長單位。
為更好的適應(yīng)市場需求，中英文字體進行了重新設(shè)計，英文字體的表現(xiàn)形式更偏向于趣味、童真，我們調(diào)研下來發(fā)現(xiàn)玩具行業(yè)經(jīng)常使用這一手法，在繽紛繁復的畫面上使用強顏色+大色塊的方式來強調(diào)產(chǎn)品品牌性，而小松樹PineCoo品牌恰好被這一問題所困擾，sku數(shù)量眾多且logo形式各異導致無法統(tǒng)一，玩具行業(yè)的這一設(shè)計手法很巧妙的解決了這個問題，同時在展會、物料、海報甚至社媒都有了更有趣的表達元素。
