南極一號 雙效玻璃油膜去除劑
BRAND:南極一號
PROJECT MANAGER:Gary Lau、Kevin
DESIGNER:CHENG
3D EFFECT:Mega
YEAR:2022.12
Nanji No.1 is a mid-to-high-end brand under Gutewei, specializing in glass cleaning and maintenance. Its product functions include cleaning the oil film on car glass, solving the problem of glass glare, removing glass stains and maintenance, providing car owners with a more comfortable experience.
This project symbol responds to the brand name and is designed as a color block of a penguin holding the number "1". On the layout, "1" is used as a visual symbol to emphasize the selling point and brand name. In terms of packaging visual design, a white and blue contrasting form is adopted to enhance memory and recognition, expressing the contrast effect before and after using the product's glass, providing car owners with a clearer driving view.
南極1號是固特威旗下的一個專做玻璃清洗養護的中高端品牌,產品功能為清洗汽車玻璃油膜、解決玻璃炫光問題和去除玻璃污漬以及養護,給予車主更舒適的體驗。
本次項目符號上響應品牌名,設計為一個色塊企鵝懷抱數字“1”,版面上把“1”作為視覺符號,強化賣點和品牌名,包裝視覺上采用白藍分割反襯的形式增強記憶度與識別性,表達使用該產品玻璃前后的對比效果,給車主更清晰的駕駛視線。



























