峽灣 全價(jià)成年期寵糧
BRAND：峽灣
PROJECT MANAGER：Gary Lau、Kevin
DESIGNER：珈百
3D EFFECT：吳君楓
YEAR：2022.03
The brand concept of Fjord is "Technology for Preserving Freshness". The Fjord pet food series uses top-quality tuna as raw material and uses advanced technology to preserve the freshness of the ingredients, retaining their full flavor. It hopes to create a high-quality life of "a bag of fresh food every day" for its beloved pets.
The layout of this project mainly features tuna as the main visual element. The packaging materials chosen are colored film materials that echo the raw materials of tuna, and the packaging style is more technological.
峽灣的品牌理念為“科技鎖鮮”，峽灣寵物糧系列采用上好的金槍魚作為原材料，用高端技術(shù)對(duì)食材進(jìn)行鎖鮮，保留了原料的十足風(fēng)味，希望能為愛寵創(chuàng)造“每天一包新鮮糧”的優(yōu)質(zhì)生活。
本次項(xiàng)目版面主要以金槍魚為主視覺，包材選擇彩膜材料呼應(yīng)金槍魚原材料，包裝風(fēng)格更加科技化。
