阿婆家的 沾醬薯片
BRAND：阿婆家的
PROJECT MANAGER： Kevin
DESIGNER：燕子、CHENG
3D EFFECT：Mega
The parent company of A Po's Home is located in Hangzhou, Zhejiang Province. It was founded in 2001 and is a relatively powerful producer of snack foods in China. After years of development, the enterprise has been continuously expanding and integrating scientific research, R&D and sales. The company now owns four major brands: "Grandma's", "Xiangchi", "Maishuang" and "Fengshun", and has several product series including baked potato chips, compound potato chips, mochi, steamed cakes and dry tangyuan.
This project not only reorganized the business and repositioned the market, but also carried out a complete visual upgrade. It positioned itself as a player in food fashion, upgrading the line font in the original LOGO to a more recognizable modern font. An apron was used as the base, and the red and yellow contrasting colors made it more recognizable on the shelves. At the same time, a new IP image was designed for the "Grandma's Home", making the brand more emotional and vibrant. Become a playful brand that can interact with consumers.
阿婆家的母公司坐落于浙江杭州，創(chuàng)立于2001年是國(guó)內(nèi)頗具實(shí)力的休閑食品生產(chǎn)商。企業(yè)經(jīng)過多年發(fā)展不斷壯大，集科研、研發(fā)、銷售為一體，公司現(xiàn)擁有“阿婆家的”、“響吃”、“麥爽”、“風(fēng)順”四大品牌，旗下有烘焙薯片、復(fù)合薯片、麻薯、蒸蛋糕、干吃湯圓等幾大產(chǎn)品系列。
本次項(xiàng)目在重新梳理業(yè)務(wù)重新市場(chǎng)定位的同時(shí)視覺進(jìn)行全新升級(jí)，定位食尚玩家，將原有LOGO中線條字體升級(jí)為更好識(shí)別的現(xiàn)代字體，用圍裙墊底，紅黃對(duì)比色在貨架上更具有識(shí)別性，同時(shí)為阿婆家的設(shè)計(jì)新的IP形象，讓品牌充滿情感且更具有生命力，成為可以與消費(fèi)者互動(dòng)的玩味品牌。
