八道釀 花雕料酒
BRAND: 八道釀
PROJECT MANAGER:Kevin
DESIGNER:CHENG
3D EFFECT: Mega
YEAR:2024.09
The parent company of Badao Nianghua Diao Cooking Wine was formerly known as Jiashan Distillery, which can be traced back to the 46th year of the Wanli reign of the Ming Dynasty (1618). It has a brewing history of over 400 years and is an enterprise that integrates honors such as "China Time-honored Brand", "China Well-known Trademark", and "National Geographical Indication Protected Product". Its name is derived from the eight main brewing processes: soaking, steaming, fermenting, raking, sinking, pressing, frying and aging. It takes water from Fenhu Lake, selects top-quality rice, soaking it and steaming it to extract the aroma of the rice. Then, it undergoes natural fermentation. Through the action of yeast and other microorganisms, various flavor substances such as amino acids are produced, forming a natural, rich, fresh and fragrant flavor.
This project was jointly launched by Hubang and Kuaiji Mountain.
For this project, the font design adopts traditional Chinese clerical script, which showcases a long history, cultural confidence and is more easily accepted by young people. The core selling point of this product is the flower carving, so we left the two characters "flower carving" for the main visual. Due to the severe homogenization in the market, red was chosen as the brand color, which has certain recognition advantages when displayed offline. The auxiliary graphic designed with "eight" as the element is called "Golden Hoop" and can be extended and applied to all products under the brand.
八道釀花雕料酒母公司的前身為嘉善酒廠，可追溯至明萬歷四十六年（1618 年），至今已有 400 余年的釀酒史，是集“中華老字號、中國馳名商標、國家地理標志保護產品”等榮譽于一體的企業。其名字來源于釀造的八道主要工藝：浸、蒸、酵、耙、沉、榨、煎、陳，取汾湖之水，精選上等大米浸泡后蒸出飯香，再進行自然發酵，經酵母菌等微生物作用產生氨基酸等多種風味物質，形成自然醇厚鮮香的風味。
該項目由虎邦&會稽山聯合推出。
本次項目字體設計上采用國風隸書，展現歷史悠久、文化自信且更容易被年輕人所接受，此產品的核心賣點為花雕，所以主視覺我們留給了“花雕”兩個字，由于市場的同質化非常嚴重，所以選擇紅色作為品牌色，在線下陳列具有一定識別優勢，以“八”為元素設計輔助圖形，我們叫它“金箍”可以在品牌旗下所有產品里延伸應用。
