萬凝芝 玫瑰阿膠膏
BRAND：萬凝芝
PROJECT MANAGER：Gary Lau、Kevin
DESIGNER：燕子
3D EFFECT：Mega
YEAR：2023.3
Wan Ningzhi is a nourishing brand dedicated to postpartum recovery for women. It is your personal pregnancy and childbirth manager by your side. The brand philosophy of Wan Ningzhi is to customize a postpartum care plan exclusively for you. The product sku includes pastes, tea bags, nourishing soups, and health-preserving porridge, etc.
The elements of the logo for this project are composed of a flower bud about to bloom, a mother holding a newborn baby, and the first letter "W" of the brand name. The packaging color scheme is reflected in a combination of coral red, light peach red, and muscle pink. The brand's auxiliary graphics are continuously and evenly spread on the packaging, making the overall brand tone more unified.
萬凝芝是專注于女性產(chǎn)后修復(fù)的滋補品牌，您身邊的私人孕產(chǎn)管家，定制專屬于您的月子調(diào)理方案是萬凝芝的品牌理念，產(chǎn)品sku有膏方、茶包、滋補湯、養(yǎng)生粥等。
本次項目標志的元素由待放的花苞+懷抱新生兒的媽媽+品牌的名稱首字母“W”組成，包裝配色在珊瑚赤、淡桃紅、肌粉色搭配中體現(xiàn)，將品牌輔助圖形連續(xù)平鋪在包裝上，使整個品牌的調(diào)性更統(tǒng)一。
