北念 辣白菜味無骨雞爪
BRAND：北念
PROJECT MANAGER： Kevin
DESIGNER：dididubi
3D EFFECT：7%
YEAR：2025.11
Beinian, meaning "the scenery of the northern land, as fresh as ever", is a flavor inheritance from the black soil at 42 degrees north latitude. The spicy cabbage technique of the Korean ethnic group's Amani, with its complex flavors of sourness, sweetness, spiciness and freshness, has become a deep imprint of her hometown. Beinian is committed to becoming a leader in high-quality cuisine, continuously exploring the treasure trove of local flavors. With innovation and quality control, it aims to turn more regional specialties into bestsellers across the country, allowing the world to fall in love with the pure and vibrant flavors of China through Beinian.
The brand font design is based on clerical script. The Chinese font of the Beinian brand has been processed through design to be more modern, using relatively thick stroke features to reflect the brand's sense of weight and humanistic feel. Meanwhile, in the overall presentation and application of the Beinian brand, we boldly used traditional multi-color blocks from Yanbian as auxiliary graphics, placing them at the edge of the picture. This is a layout style based on the traditional culture of Yanbian.
In the packaging design of Beinian, the classic red, yellow and blue color scheme of the Yanbian ethnic group is used to divide the layout, ensuring that the LOGO always occupies the visual center of the layout and achieving the unity and array of the Beinian brand packaging, making the future product development direction clearer.
北念，意即"北國風物，一念如初"，是源自北緯42度黑土地上的風味傳承。朝鮮族阿媽妮的辣白菜技藝，以其酸，甜，辣鮮的復合味道，成為了深刻的故鄉(xiāng)印記。北念立志成為高品質(zhì)美食的引領(lǐng)者，持續(xù)挖掘地方特色的風味寶庫，以創(chuàng)新與品控，將更多地域特色打造成風行全國的爆款，讓世界通過北念愛上醇正活力的中國味道。
品牌字體設(shè)計使用隸書為依據(jù)，北念品牌的中文字體經(jīng)設(shè)計處理后更加現(xiàn)代，使用較粗的筆畫特征體現(xiàn)品牌厚重感和人文感。同時，在北念品牌的整體呈現(xiàn)與應(yīng)用上，我們大膽地使用了延邊傳統(tǒng)多彩色塊作為輔助圖形，將其位置定在畫面的邊緣部分，這是基于延邊傳統(tǒng)文化的版式風格。
北念的包裝設(shè)計中，以延邊民族經(jīng)典紅黃藍配色分割版面，保證LOGO在版面中始終占據(jù)視覺中心，且完成北念品牌包裝的統(tǒng)一性、陣列感，使得未來的產(chǎn)品開發(fā)方向更明確。
