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The parent company headquarters of Xihu Brand is located in Hangzhou, Zhejiang Province. It originated from the Han Yongji Cattle Farm outside Wangjiangmen in 1897 and was awarded the title of "Zhejiang Traditional Time-honored Brand". Through decades of operation and development as well as mergers and acquisitions, the company has now become a comprehensive dairy group integrating "grass, livestock and dairy" and covering "production, supply and sales".

For this project, we aim to start from simplification, symbolization and emotization. We will use a large symbol cloud as the base to give the product name a clean area to emphasize the core selling points of the brand. Then, we will add nutritional symbols in the form of cursing and visualization to increase the layout elements and enhance the richness.

西湖牌母公司總部位于浙江省杭州市，源自1897年望江門外韓永記牛場，被授予“浙江傳統老字號”，通過數十載的經營發展與兼并整合，公司現已成為“草、畜、乳”一體化、“產、供、銷”一條龍的綜合性乳業集團。

本次項目我們想從簡潔化、符號化、情感化入手，以大符號云朵做底，給予產品名稱一個干凈的區域來強調品牌核心賣點，再把營養符號以連筆可視化的形式來增添版面元素，增加豐富程度。