黑杉 茉莉綠茶咖啡
BRAND：HEIITHAN 黑杉
PROJECT MANAGER：Kevin
DESIGNER：CHENG
3D EFFECT：Mega
YEAR：2023.6
HEIITHAN Black Fir is a brand-new coffee brand established in 2022. Its parent company is the contract manufacturer of NEVERCOFFEE. It has proposed the concept of "three-degree freshness locking" and is committed to creating ready-to-drink fresh coffee. It hopes to achieve this through the selection of high-quality raw materials, exploration of freshness locking technology, and a strict supply chain system. Let high-quality fresh coffee no longer be confined to coffee shops, allowing coffee lovers to enjoy fresh coffee at any time.
Tea and coffee is a brand-new category under the Black Cedar brand. It innovatively combines Eastern tea with Western coffee to create a new generation of products.
This project continues the brand vi system of Heisan, downplaying some lines while incorporating elements such as tea, integrating the category characteristics of both the East and the West, highlighting the brand and category names to achieve strong recognizability.
HEIITHAN黑杉是一個(gè)全新的咖啡品牌，成立于2022年，母公司為NEVERCOFFEE的代工廠，提出“三度鎖鮮”概念，致力于打造可以即飲的鮮咖啡，希望通過優(yōu)質(zhì)原料的精選、鎖鮮技術(shù)探索、嚴(yán)苛的供應(yīng)鏈體系，讓高品質(zhì)的鮮咖啡不在局限在咖啡店里，讓咖啡愛好者們隨享鮮咖。
茶咖為黑杉旗下全新的品類，創(chuàng)新的將東方茶葉和西方咖啡融合，創(chuàng)造出新一代的產(chǎn)品。
本次項(xiàng)目延續(xù)了黑杉的品牌vi系統(tǒng)，弱化部分線條同時(shí)加入茶等元素，融合中西方的品類特點(diǎn)，突出品牌和品類名達(dá)到強(qiáng)識(shí)別性。
