小朱圓紫 金桔竹蒲滋陰清熱茶
BRAND：小朱圓紫
PROJECT MANAGER：Kevin、Gary Lau
DESIGNER：珈百
3D EFFECT：Mega
YEAR：2023.03
Xiaozhu Yuanzi is a pioneering national trend health preservation brand. Adhering to the core concept of "Reusing Ancient Prescriptions · New National Trend of Traditional Chinese Medicine Health Preservation", it is committed to interpreting the sensory experience brought by new tea beverages, combining traditional Chinese medicine with modern scientific research, and spreading simple and understandable health preservation methods to make health preservation more scientific.
The box type of this project adopts the common box type for skin care products. The corresponding brand name is mainly identified by the ip image, and the overall visual effect is cute and playful.
小朱圓紫是先鋒國潮養(yǎng)生品牌，秉承著“ 古方新用 · 中醫(yī)養(yǎng)生新國潮 ”的核心理念，致力于詮釋全新茶飲帶來的感官體驗，把中醫(yī)與現(xiàn)代科研相結合，傳播淺顯易懂的養(yǎng)生方式，讓養(yǎng)生更科學。
本次項目盒型采用護膚品常用盒型，對應品牌名以ip形象為主要識別，整體視覺俏皮可愛。
