杯來茶往 凍干閃萃高山紅茶
BRAND：杯來茶往
PROJECT MANAGER： Kevin
DESIGNER：珈百
3D EFFECT：君楓
YEAR：2022.09
Beilai Chawang is a well-known domestic tea drink brand. The brand is positioned as a new type of portable tea drink, emphasizing convenience and speed. The tea is produced in the high mountain tea gardens of Sichuan, China, and is processed with a unique freeze-drying flash extraction technique. Fresh tea leaves are made into tea powder, which locks in freshness, makes the tea flavor more intense, dissolves in three seconds, and is more convenient to brew.
The font of this project uses lines of varying thickness to express the meaning of "coming and going" in the brand name. Not only do the font components adopt the element of a tea winnowing basket, but they can also be used in auxiliary graphics to enrich the picture. The layout uses simple illustrations of high mountains to express that all raw materials of the products come from high mountain tea gardens, and the Rizhao tea mountains enhance the quality of the products, which is full of fun.
杯來茶往為國內知名茶飲品牌，品牌定位在新式便攜茶飲，主打方便快捷。茶葉產自中國四川的高山茶園，并配以獨特的凍干閃萃技術，將新鮮茶葉制成茶粉，鎖住新鮮，茶味更濃，三秒即溶，沖泡更方便。
本次項目字體采用粗細變化的線條來表達品牌名里的“來往”含義，不僅字體部分部首采用茶簸箕的元素而且還可以運用在輔助圖形中來豐富畫面，版面運用高山的簡筆插畫表達產品原材料均來自于高山茶園，日照茶山提升產品品質感玩味十足。
