御世源 富鐵軟糖
BRAND：御世源
PROJECT MANAGER：Kevin
DESIGNER：S
3D EFFECT：Mega
YEAR：2022.10
The parent company of Yushiyuan is located in Shanghai and was founded in 2018. It is a brand specializing in functional foods, mainly focusing on health issues related to intestinal health and blood sugar control. It is committed to creating functional foods that meet the physical conditions of modern people, improving health conditions, bidding farewell to sub-health, and enhancing physical fitness.
This product is mainly targeted at the healthy lifestyle of urban women, with the target group being urban women who pursue quality and have the purchasing power.
This project adopts the design approach of cosmetics, breaking away from the original stereotypical image of health products. The color scheme is pink, which is more delicate and soft. The layout features cat paw elements, which are not only playful and cute but also allow urban women to share with each other, creating a fashionable image for the brand.
御世源母公司坐落于上海，于2018年創立，是一個專門從事功能性食品的品牌，主要關注腸道健康以及血糖控制方面的健康問題，致力打造符合現代人士體質的功能性食品，改善健康狀況，告別亞健康，改善身體素質。
此產品主要定位都市女性的健康生活，目標人群是追求品質，有消費能力的都市女性。
本次項目采用化妝品的設計手法，擺脫了保健品原有的固有形象，配色采用粉色更加細膩柔和，版面采用貓爪元素，不僅俏皮可愛也可以讓都市女性互相分享，為品牌營造時尚的形象。
