珍靈合劑
BRAND：珍靈合劑
PROJECT MANAGER：Kevin、Lin
DESGINER：明洋
3D EFFECT：Mega
Year：2024.12
Established in 2007, Beijing Chinese Academy of Sciences Old Expert Technology Center was renamed Beijing Chinese Academy of Sciences Old Expert Technology Center in 2021. Affiliated to the Association of Old Science and Technology Workers of Chinese Academy of Sciences, it is a public institution with legal personality. The center is a science and technology development and service organization specializing in technology integration, project development and achievement transformation. It is a platform to promote the transformation and technology transfer of scientific and technological achievements of the Chinese Academy of Sciences.
This project was approached by 13 partners (including scientists and doctors), hoping to complete the gift attribute brand establishment and packaging design development of "Zhenling Mixture" in private channels.
The whole page is mainly visualized by the meticulous Chinese style illustrations of ganoderma lucidum and pearls, and the font is chosen to be horizontal and vertical in structure, and the blackbody official script is square and flat. The color matching and packaging materials of the product are optimized, and the gift attribute of the product is emphasized, aiming at the consumption scene of visiting patients, and the visual style brings consumers a sense of efficacy and value.
2007年北京中國科學院老專家技術中心成立，2021年更名為北京中科院老專家技術中心，隸屬于中國科學院老科技工作者協(xié)會，是具有法人資格的事業(yè)單位，中心是專門從事技術集成、項目開發(fā)、成果轉化的科技開發(fā)和服務機構，推進中國科學院科技成果轉化、技術轉移工作的一個平臺。
本次項目由13位合伙人（含科學家、博士）代表找到我們，希望完成"珍靈合劑"在私域渠道的禮贈屬性品牌建立以及包裝設計開發(fā)。
整個版面上以靈芝和珍珠的工筆國風插畫為主視覺，字體選擇結構上橫平豎直、方整扁平的黑體隸書，優(yōu)化產品配色及包材，強調該產品的禮贈屬性，針對于探望病人的消費場景，以視覺風格帶給消費者功效價值感。
