DYESOO 新西蘭SOSO棒
BRAND:多燕瘦 DYESOO
PROJECT MANAGER: Kevin、Lin
DESIGNER:S、CHENG、明洋
3D EFFECT:Mega
YEAR:2024.12
Duoyanshou is a brand that focuses on health management and weight control. Its brand ambassador is the South Korean gymnastics star, Jung Da Yeon. The core concept of the brand is "Three parts exercise, seven parts eating", emphasizing achieving health goals through scientific diet and moderate exercise. The Slogan is "If you are afraid of gaining weight from a big meal, eat Duoyanshou."
This project is the Duoyanshou New Zealand Origin Series. We hope the visual style will be more localized in New Zealand. We use derivative brands to assist in graphic cutting of the layout, aiming to express the graceful slimming curves of women. We also upgrade the packaging materials and opening methods, using silver card paper and side-opening boxes to enhance the quality and value of the product.
多燕瘦 DYESOO是一個專注于健康管理和體重控制的品牌,形象代言人為韓國跳操明星-鄭多燕,其品牌核心理念是“3分動,7分吃”,強調通過科學飲食和適量運動來達到健康目標,Slogan為大餐怕長肉,就吃多燕瘦。
本次項目是多燕瘦新西蘭溯源系列,希望視覺風格偏向于新西蘭本土化,我們通過衍生品牌輔助圖形切割版面,意在表達女性柔美的瘦身曲線,對包材和打開方式進行升級,使用銀卡紙和側開盒提升產品品質感與價值感。













