沁見 即食玉靈膏
BRAND：沁見 NurSee
PROJECT MANAGER： Kevin、Lin
DESIGNER：S、明洋
3D EFFECT：7%
YEAR：2025.8
Qinjian focuses on daily ready-to-eat nourishment, adhering to the ancient wisdom of the East and carefully selecting good medicines and ingredients. It is the first domestic company to use advanced technology to process the canned Yuling ointment into ready-to-eat Yuling ointment that can be opened from the bag, providing a better user experience for consumers with tonic needs.
Qinjian mainly targets women. While providing nourishment, it also pays attention to the visual experience of its products. The new Chinese visual style not only expresses the Chinese aesthetics under the current aesthetic trend but also reflects the gentle, delicate and understanding feminine beauty of women.
The packaging design adopts a highly challenging red and green color scheme, which poses a significant challenge to the traditional ideological impression of red and green. Therefore, this is also a very bold approach for us, expressing the diversity of our Eastern great country's culture and a new idea in color usage.
The main visual of the product is centered around key words. We believe that the cultural attributes of the gourd itself can well express the two concepts of the East and nourishment, quickly connecting Qinjian with the two. In the construction of the brand's visual style, we prioritize the nourishment and lightness of the East. The combination of bright red and peach pink adds an Oriental charm to the tenderness.
沁見主打每日即食滋養，遵循古老東方智慧，甄選良藥好材。是國內首家利用先進技術將瓶罐裝玉靈膏處理成可開袋即食的玉靈膏，為滋補需求的消費者提供更好的使用體驗。
沁見主要面向女性，在滋補的同時也注重產品視覺體驗，新中式的視覺風格不僅在表達當今審美趨勢下的中式美學，而且更體現出女性溫柔、細膩、善解人意的陰柔之美。
包裝設計中采用了高難度的紅綠配色，這對于傳統意識形態中的紅綠印象是一個極大地挑戰，所以這對我們來說也是一個很大膽的做法，表達我們東方大國文化的多樣性，色彩使用的新思路。
產品主視覺圍繞關鍵詞展開，我們認為葫蘆自身的文化屬性能很好的表達東方與滋養兩個概念，快速得將沁見與二者聯系起來。在品牌的視覺風格搭建中，我們將東方滋養與輕盈感放在首位，正紅與桃粉的搭配使溫柔中帶有東方韻味。
